Our client faced a competitive environment in which new entrants disrupt existing business models and therefore had to develop a strategy to grow a software as a services (SaaS) business. Also actions had to be identified to improve the profitability of the existing business and offering.

We developed an industry landscape to analyze strategies of incumbents and new players and derive a strategic option space. We benchmarked the current cost structure with key competitors.

The strategy and way forward were defined to grow digital business and build a sustainable ecosystem to win in competitive environment. A set of measures was outlined to optimize cost position and improve profitability.