DIGITAL STRATEGY

Navigating and steering your digital journey

WHAT IS THE CONCEPT?

Digitalization is disrupting traditional markets, business models and value chains. To understand the impacts on your company and define the true north for your digital journey, it's essential to generate an in-depth understanding of the changes driven by digitalization.

Internal lens

How can digital technologies improve productivity and speed of the company by reconfiguring value chains? How can we use data to gain competitive advantage?

External lens

How are incumbent and emerging competitors threatening current business models? How are digital technologies disrupting existing offerings? How can new offerings be developed and new markets create through the power of data and digital technologies? How can platforms and ecosystems support growth and go-to-market? What is the role of data and how can it be used to generate value?

Based on this understanding, you can develop on strategy on "on where to play?" and "how to play?" and set-up a holistic program to drive the strategy.

What are the advantages?

All companies understand the need to start the journey into digitalization. Still, most struggle to understand the real impact of digitalization on their organization, markets and customers. This often leads to singular digitalization activities that do not really address the core of the transformation challenge. 

We have helped clients to develop comprehensive and consistent digital strategies comprising all aspects of the company. We translated this strategy into a holistic transformation program to keep track of the started initiatives and the respective impacts.

This approach ensures a focused yet comprehensive approach towards digitalization.

HOW DO WE SUPPORT?

1
Market and Competitor Analysis

Develop market landscapes and conduct competitor analysis to create an in-depth understanding of competitor strategies and changes in the market environment. Develop platform and ecosystem approaches to secure market access and relevance.

2
Internal Analysis

Analyze usage of digital technologies throughout the organization and identify the most promising areas of improvement.

3
Data Strategy

Identify the data landscape in your industry and evaluate the value and accessibility of each type of data for your business. Define how you position yourself and what kind of offerings and business models are suitable for your business and your customers.

DEPLOYMENT OF A DATA STRATEGY FOR EFFICIENCY GAINS

DEPLOYMENT OF A DATA STRATEGY FOR EFFICIENCY GAINS

How to create value from data: an electronics supplier wanted to understand the relevance of data for his business, i.e., which data is potentially relevant (and which is not) and how to monetize it. Therefore, we identified data landscapes and sources to forge efficiency improvement potentials for our client.

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DEFINITION OF A NEW BUSINESS MODEL "SOFTWARE AS A SERVICE"

DEFINITION OF A NEW BUSINESS MODEL "SOFTWARE AS A SERVICE"

In a competitive market with ever emerging new players our client planned to develop a software as a service (SaaS) business to broaden his portfolio and strengthen his position in the market. We defined our client's way forward to grow digital business and build a sustainable ecosystem to win in competitive environment.

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EXPERTS

Get in touch with our experts to discuss how we can work together to solve any of your digital strategy challenges.
Max Milz
Max Milz
Senior Partner. Strategy & Digitalization
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Christian Schanz
Christian Schanz
Partner. Consulting Buildings
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Jürgen Grabenhofer
Jürgen Grabenhofer
Partner. Consulting Food & Beverage - Electronics
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