Customer-centric Transformation & Strategy

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Customer-centric Transformation and Strategy

The Customer-centric Transformation and Strategy focus on defining a customer-centric business model and a transformation process to support the Customer Centric Strategy. The result is a shift from a product-oriented to a customer-oriented value chain. 

  • Customer experience framework as a definition of a customer-centric business model 
  • Business model canvas and business case to ensure sustainable success 
  • Transformation plan as the basis for a smooth transition of the business model 
What we can do for you
  • Improved customer relations through better customer satisfaction 
  • New revenue streams based on a redefined business model 
  • New value pools by leveraging customer insights 
  • Reduced time to market based on better efficiency 
  • Resilience by directly addressing customer needs 
Benefits
  • Defined Customer Interaction Strategy 
  • Willingness to redefine the existing business model 
  • Availability of key experts and support of management 
Prerequisites

Our industry leaders

Please reach out to our experts for more information.
Dr. Sven Scheuble
Dr. Sven Scheuble
Global Consulting Partner Strategy & Digital Transformation
Short description
For a customer-centric approach, a re-definition of the business model and a clear transformation approach is necessary.

Customer Interaction Strategy 

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Customer Interaction Strategy 

How to design unique customer interactions? How to define the right channel and touchpoint setup? How to integrate physical and digital channels and touchpoints? These are some of the main questions that must be answered within a Customer Interaction Strategy. 

  • Digitalization and connection of customer touchpoints in one learning system 
  • Creation of reach, optimization of the sales funnel, and expansion of the brand's ecosystem 
  • Continuous improvement through analytics-based automation and innovation 
What we can do for you
  • Improvement of customer retention rate through an increase in conquest and retention 
  • Improvement of NPS based on superior customer experiences 
  • More revenue per sale based on optimized sales and marketing performance 
Benefits
  • Availability of data and access to relevant experts 
  • Support of top management 
Prerequisites

Our industry leader

Please reach out to our expert for more information.
Dr. Sven Scheuble
Dr. Sven Scheuble
Global Consulting Partner Strategy & Digital Transformation
Short description
Developing a Customer Interaction Strategy is the key to achieve unique and differentiating customer experiences across all channels and touchpoints.

Cybersecurity Risk Assessment

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Cybersecurity Risk Assessment

Capture cyber landscape, analyze critical risks and define concrete mitigation plan

Siemens Advanta’s holistic risk management strategy revolves around our clients' core goals, empowering them to thrive in an era of escalating uncertainties.
Siemens Advanta helps identify and prioritize risks according to their business impact and derives tailored measures to proactively manage them for its clients. Siemens Advanta’s management perspective helps its clients minimize risks effectively and achieve faster responses through prioritized actions, better risk mitigation, and increased risk coverage by linking IT, OT, and Cloud environments.
 

From embracing a comprehensive approach to managing risks, Siemens Advanta centers its strategy around the fundamental goals of its clients, leveraging globally recognized cybersecurity practices. This ensures heightened cybersecurity and cyber resilience in an increasingly uncertain world.

Siemens Advanta provides a step-by-step approach to capture an organization’s cybersecurity landscape in four main areas: governance, people, process, and technology. Risks are identified and prioritized according to their business impact and the likelihood of a cybersecurity incident. Finally, Siemens Advanta tailors and defines concrete measures, responding directly to the unique needs of its clients.

Siemens Advanta’s management perspective enables its clients to act swiftly, focus on high-priority tasks, improve risk mitigation, and increase risk coverage by linking IT, OT, and Cloud.
 

Contact us for more info on Cybersecurity Risk Assessment
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  • Identification of qualitative and quantitative cybersecurity risks
  • Analysis and prioritization of identified risks based on likelihood and impact
  • Defining security controls and implementing measures to achieve targeted security levels
     
What we can do for you
  • Strengthened resilience against unforeseen challenges and risks 
  • Enhanced agility when adapting to changing market conditions and improved resource allocation for effective risk management
  • A customized risk assessment methodology tailored to the company's unique needs and objectives
  • Increased shareholder value through prioritizing high-impact risks and mitigation actions
  • Expanded risk coverage by connecting IT, OT, and Cloud systems
     
Benefits
  • Establishment of key business goals by senior management
  • Access to essential data, such as IT infrastructure, data assets, and existing security controls
     
Prerequisites

Our industry leader

Please reach out to Dr. Andreas Aschenbrenner for more information.
Dr. Andreas Aschenbrenner
Dr. Andreas Aschenbrenner
Global Consulting Partner Cybersecurity
Short description
We conduct tailored cybersecurity risk assessments to ensure sustainable investments in IT and OT infrastructure and technology.

Data Strategy

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Data Strategy

Our Enterprise Data Strategy solution enables organizations to capitalize fully on their data assets. We assess the data strategy maturity of industrial enterprises, identify infrastructure requirements, develop employee competencies, and advocate for ethical data use. With our robust enterprise data readiness assessment framework, we pinpoint capabilities across data-centric business, people and processes, and tools & infrastructure, helping clients shape and execute their data strategy based on priority areas. 

  • A well-defined roadmap and sustained support for implementing recommended data strategy initiatives and realizing set goals and objectives 
What we can do for you
  • Seamlessly integrating data initiatives with overarching business objectives in a data-centric business approach 
  • Fostering a data-centric culture and cultivating a data-literate workforce
  • Streamlining data collection and deploying data-enabling tools & IT architecture
  • Achieving a comprehensive data maturity assessment, showcasing strengths and opportunities for growth
  • Focused attention on high-impact data strategy initiatives to deliver transformative outcomes 
Benefits

Our industry leader

Please reach out to Jerome Panoff for more information.
Jerome Panoff
Jerome Panoff
Global Consulting Head Advanced Analytics & AI
Dr. Ulli Waltinger
Ulli Waltinger is the Vice President for Artificial Intelligence & IoT at Siemens Advanta and a Fellow of the Siemens AI Lab. He advances AI and IoT technologies, promotes interdisciplinary research, and has led key AI initiatives, including founding the Siemens AI Lab in Munich. He has over 40 publications and more than 100 talks.
Dr. Ulli Waltinger
Global Consulting Partner Artificial Intelligence
Short description
We combine our experience in business and technology to shape the data strategy of industrial companies.

Sustainability Check-up

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Sustainability Check-Up

Quickly assessing a firm's sustainability maturity is essential in the jungle of increasing customer requests and constantly changing regulations. Companies need to understand where they are on their sustainability journey. Siemens Advanta's Sustainability Check-up is a quick two-week assessment of a company's maturity level. It accelerates their sustainability transformation through concrete recommendations to tackle future challenges. 

Contact us for more info on Sustainability Check-Up
  • Receive a unique sustainability maturity profile, with an overarching ESG score across 16 categories 
  • Get best-in-class insights accompanied by tailored recommendations and concrete next steps 

 

Benefits

Our industry leader

Please reach out to Christian Neumann for more information.
Christian Neumann
Christian Neumann
Global Consulting Head Sustainability Business
Short description
We review where businesses stand on sustainability topics, identify the most pressing issues and get concrete suggestions for their journey.

Digital Factory Planning

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Digital Factory Planning

Designing future factories with digital twins

Siemens Advanta supports in designing future-proof factories (greenfield or brownfield) based on a standardized approach, innovative planning methods and digital tools. By creating digital twins to define the optimal material flow, production processes and detailed layouts, the client’s planning premises can be evaluated and its factory performance enhanced significantly.

Contact us for more info on Digital Factory Planning
  • Factory layout validation and optimization 
  • End-to-end planning process (greenfield and brownfield) 
  • Development of location, building, and infrastructure requirements 
What we can do for you
  • Reduced planning time and increased quality 
  • Decrease capital expenditure by optimizing floor space, number of machines, and assets through the use of digital twin (e.g. material flow simulation, 3D model) 
  • Improve performance of the factory and its processes (validated by simulation) 
  • End-to-end transparency across assets and improved utilization of those assets 
  • Increase energy efficiency of factories and production networks 

 

Benefits

Our industry leader

Please reach out to Martin Schönfelder for more information.
Martin Schönfelder
Martin Schönfelder
Global Consulting Expert Factory & Supply Chain Transformation
Short description
Siemens Advanta supports in designing future-proof factories based on a standardized approach, innovative planning methods and digital tools.

Custom Solutions

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Custom Solutions

Design & development of custom solutions

Digitally transforming by, for example, incorporating IoT into an enterprise is a complex process that requires many calculated decisions. Siemens Advanta can define, design, and implement solutions to tackle today’s evolving challenges and meet emerging business requirements. Implementing the right solution architecture is key to economic progress with a comprehensive outlook, ensuring the best tools to solve unique business needs.

Contact us for more info on Custom Solutions
  • Consulting and Integration
What we can do for you
  • Reduced risk and complexity
  • Holistic, tailored end-to-end solutions
Benefits

Our industry leader

Please reach out to Christian Werner for more information.
Christian Werner
Christian Werner
Head Solution Engineering & Delivery EMEA
Short description
Holistic, tailored end-to-end solutions, for even complex transformation proejcts.

Successful Turnaround of Loss-Making Power Equipment Manufacturer

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Successful Turnaround of Loss-Making Power Equipment Manufacturer

A power equipment manufacturer was experiencing significant losses due to a declining market and increased competition on prices. By analyzing end-to-end operations, challenging long-held beliefs, and implementing ambitious changes, the company's profit margin increased from negative to 10% within two years of the engagement. The implementation of various growth measures helped the company increase its market share and revenue, while a rigorous cost program improved overall competitiveness.

The client's business was undergoing drastic changes in light of the energy transition, leading to significant losses.

Client Challenge

We jointly defined a holistic and aspirational turnaround masterplan considering both growth and cost improvement levers. Following our one-team approach, we supported the creation of measures to achieve the ambitious targets set for a short and mid-term timeframe.

Our Approach

The client successfully achieved a turnaround, resulting in double-digit profit margins and growth.

The Impact

Our industry leader

Get in touch with our expert to discuss how we can work together to solve your challenges.
Dr. Dennis Warnecke
Dr. Dennis Warnecke
Global Consulting Head Energy
Short description
A power equipment manufacturer was experiencing significant losses due to a declining market and increased competition on prices.

Defining the Strategy for a Nation-Wide Energy Transition Towards Net Zero

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Defining the Strategy for a Nation-Wide Energy Transition Towards Net Zero

The dynamics and complexity faced by the key players in the automotive and new mobility industry require digital and sustainable solutions. We not only support the entire value chain, from the formulation of an R&D strategy to digital service innovation, but also on topics such as the development of new ways of working and the transformation of the circular economy. We therefore offer a comprehensive service portfolio that covers the entire process from strategy to implementation. 

The energy ministry of a country requires a holistic energy transition strategy to drive nationwide policy instruments for decarbonization (net zero).

Client Challenge

We jointly defined an energy transition vision with the client, establishing optimal decarbonization targets, including renewable energy generation, energy efficiency, and e-mobility. We developed an implementation roadmap and secured policy buy-in from key stakeholders in charge.

Our Approach

A policy outlook until 2030, with dedicated measures and accountabilities defined per policy area, enabling a net-zero target by a specific date.

The Impact

Our industry leader

Get in touch with our expert to discuss how we can work together to solve your challenges.
Dr. Dennis Warnecke
Dr. Dennis Warnecke
Global Consulting Head Energy
Short description
The dynamics and complexities faced by key players in the Automotive & New Mobility industry require digital and sustainable solutions.

Applied Industry Analytics

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Applied Industry Analytics

 

We provide targeted data and analytics solutions to clients across all sectors to drive digital insights and impact.

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Leveraging data analytics and machine learning for strategic growth, innovation, and operational excellence

Data is an enabler for strategic business growth, innovation, enhanced profitability, and operational efficiency. With clean, accessible, and governed data, your organization can implement new use cases to create new services, gain deeper insights into your operations to solve the business challenges of today and tomorrow. 

The application of data analytics, machine learning, and statistical analysis aims to address real-world industry problems, improve operations, reduce costs, increase efficiency, and enhance customer satisfaction. 

Our experts provide support for your organization, from strategic data assessment and landscaping to developing data governance and hygiene approaches based on global best practices. We identify the "Minimum Viable Data" needed to release impactful use cases and services. We also provide all the enabling architectural and connectivity requirements to bring a coherent data proposition to life. We will support your organization step by step to compound the value of your existing digital enterprise estate and create data-driven outcomes that help your organization embrace and extend its digital maturity and offerings. 

Explore our tailored portfolio to support your business needs

Advanced Analytics for Supply Chain Management

We guide our clients through their digitalization journey enabling them to achieve sustainability targets, process efficiency and to support strategic decision making.

City Air Management

Supporting cities to identify measures to avert poor air quality and to build strategies for longer-term technology change. 

City Performance Tool

Guiding cities to achieve their environmental targets while providing indications on infrastructure-related effects. 

Green Lean Digital Factory

Accelerating the transformation of manufacturing sites and plat networks.

Industrial AI

We fast-track clients to AI-first success - from strategy to seamless implementation and organization-wide scaling.

Explore more of our Applied Industry Analytics offers

Unlocking applied industry analytics: from data baselining to IoT Digital Core

In applied industry analytics, organizations embrace a holistic approach to leverage data. It starts with data baselining, understanding existing sources, structures, and quality. Strategic data analysis focuses on essential elements for actionable insights. Robust data governance ensures integrity, security, and compliance. Applied analytics deploy cutting-edge tech for valuable insights. IoT integration enhances real-time monitoring and predictive analytics. These themes drive innovation and operational efficiency.

Data baselining, also known as data landscaping, is our approach to processing and visually organizing data in an intuitive and easy-to-understand way. This involves developing diagrams, maps, charts, and dictionaries to show the relationships between different data elements and entities. After identifying the appropriate data (see "Minimum Viable Data"), we process, prepare, clean, and align it for analysis. This typically includes data profiling, cleansing, and transformation to ensure accuracy, consistency, and completeness of the data. 

Data Baselining

We use strategic data analysis to identify and target our clients' Minimum Viable Data (MVD), which is the minimum amount of data needed to achieve a specific objective or goal. The concept of MVD is often used in agile development methodologies to quickly develop and release products by focusing on the minimum set of features required to meet customer needs. 

Regarding the application of data analytics, MVD refers to the minimum amount of data necessary to gain insights or make informed decisions. This involves identifying the most important data variables, reducing data redundancy, and eliminating extraneous data points that do not contribute to the analysis. 

The use of MVD can streamline the data collection process, reduce the cost and time required for data storage and processing, and improve the accuracy and relevance of the analysis. By focusing on the minimum amount of data required, data analysts and decision-makers can avoid information overload and being distracted by irrelevant or inconsequential data. 

However, it is important to note that MVD should not be seen as a rigid or fixed requirement. As business needs and objectives change, the minimum viable data may also change, and additional data may be required to gain deeper insights or achieve more ambitious goals. 

Strategic Data Analysis – “Minimum Viable Data”

We employ data governance as the process of managing and ensuring the quality, availability, integrity, and security of an organization's data. We work with clients to define policies, procedures, and standards for data management, as well as assigning responsibilities for data management and ensuring compliance with regulatory requirements. 

The data governance process typically includes the following steps: 

  • Defining data policies: Establishing policies that govern the management of data, including data quality, data security, data privacy, and data retention. 
  • Establishing data standards: Defining data standards that outline the rules for data collection, storage, and use, such as data formats, data definitions, and data validation rules. 
  • Assigning data ownership: Identifying data owners who are responsible for managing specific data sets and assigning data stewards who are responsible for ensuring the quality and accuracy of the data. 
  • Establishing data processes: Developing processes for managing data throughout its lifecycle, including data collection, data storage, data processing, and data dissemination. 
  • Ensuring data security: Implementing measures to protect data from unauthorized access, such as encryption, access controls, and data backup and recovery. 
  • Monitoring data quality: Regularly monitoring data quality to ensure that data is accurate, complete, and consistent. 
  • Auditing data compliance: Conducting regular audits to ensure compliance with regulatory requirements and internal policies and procedures. 
  • Continuously improving: Continuously reviewing and improving the data governance process to ensure that it remains effective and efficient in meeting the organization's data management needs. 
Data Governance

Our approach is a true end-to-end process, from the initial identification of value through to the implementation of applied analytical solutions. We work with our clients from initial discovery to POC (Alpha) and MVP (Beta) to full-scale implementation and support. 

Our analytics development process is a framework for designing, developing, and implementing analytics solutions for specific business problems or opportunities. The process involves several stages that build on each other to create a successful analytics solution. These include problem definition, data collection, data preparation, data exploration, modeling, evaluation, and deployment. 

Overall, the analytics development process is iterative and involves multiple cycles of refining and improving the analytics solution. The key to success is to ensure that the analytics solution is aligned with the business problem and stakeholders' needs and that the insights generated are actionable and can drive business value. 

Applied Analytics Deployment

The IoT digital core for industry is a framework for building out the value of data that customers already have. Integrating and exposing this data with ease, and creating value use cases and analytics without the focus on the technology, allows accelerators to quickly begin the value of data. 

The IoT digital core and data use cases & analytics are two essential components of IoT technology. They work together to collect and analyze data from connected devices and sensors in real-time. 

IoT Digital Core: The IoT Digital Core is the foundation of an IoT system. It consists of the hardware and software that manage the flow of data from connected devices to the cloud. The digital core includes the devices themselves, as well as the gateways and edge devices that are used to collect data and transmit it to the cloud. In addition to hardware, the digital core also includes software such as operating systems, security software, and data management systems. Instead of focusing on technology, this is an accelerated framework approach to bringing value from your data, with blueprint integration adapters, data models, and workflows. 

Data Analytics: Once data is collected by the digital core, it is processed and analyzed using data analytics tools. Data analytics involves applying statistical and machine learning algorithms to identify patterns and insights in the data. These insights can be used to optimize industrial processes, improve product quality, and reduce downtime. Data analytics can also predict equipment failures and maintenance needs. 

Together, the IoT Digital Core and Data Analytics form a powerful system for managing and analyzing IoT data. By collecting and analyzing data in real-time, businesses can gain valuable insights into their industrial processes and make data-driven decisions to improve efficiency, productivity, and profitability. 

 

IoT Digital Core & Data Analytics
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Creating Value from Data

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Grid Maintenance Optimization for Kärnten Netz GmbH

As distributed energy grows, grid operators like Kärnten Netz GmbH face complex maintenance challenges. Data-driven solutions can optimize maintenance efficiency and reduce outage risk...

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Our industry leaders

Get in touch with our experts to discuss how we can work together to solve your challenges.
Shawn Desai
Shawn Desai
Solution Partner Digital Transformation North America
Elena Korzilova
Elena Korzilova
Solution Partner Data Services & AI EMEA
Jerome Panoff
Jerome Panoff
Global Consulting Head Advanced Analytics & AI
Short description
We leverage data analytics and machine learning for strategic growth, innovation, and operational excellence.
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