Transforming a Medical Device and Technology Company Towards a Digital Platform Business Model

Leveraging the power of cloud technology, digital solutions, and services to enable the digitalization of an entire industry, our client aimed to utilize their strong position in equipment to revolutionize the industry through a comprehensive cloud-based digital offering that encompasses the entire clinical pathway, including non-clinical elements.

Our client required the digital transformation of their overall company to stay competitive against already transformed competitors and to become a digital player in the perception of capital markets. It was paramount to build up their own cloud-based platform as one cornerstone for future digital service and solution offerings.

Client Challenge

Our industry experts defined the overall company strategy and value proposition toward their customers. Secondly, we defined a newly optimized business approach and operating model centered around different revenue streams and business areas (i.e., devices, materials, software & services). Thirdly, we kickstarted the operational ramp-up of the services & solution business unit, including the definition of the future offering and the underlying platform-based business models (e.g., Software-as-a-Service).

Our Approach

Together with the client, we developed, aligned, and communicated a holistic corporate digital transformation strategy. The required future offerings and underlying business models were defined for clinical and non-clinical areas. A required software roadmap was developed, focused on the transition of legacy software into the cloud and simplification of the portfolio.

The Impact

Our industry leader

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Sebastian Herrmann
Sebastian Herrmann
Global Consulting Head Life Sciences & Healthcare