Sustainability not only poses challenges but also offers enormous business potential. By revamping existing portfolios towards green products and creating new sustainable offerings, organizations can improve their competitiveness in existing markets and explore new markets. Siemens Advanta helps companies identify suitable new "green" business opportunities and embed green criteria into standard design processes. Leveraging several years of Siemens experience in Eco-Design, we assist companies in creating successful solutions as lighthouse examples to demonstrate the potential and benefits of sustainability.