A NEW ERA FOR MACHINE BUILDERS

Back in the days, “it was all about the product” for machine builders. A company’s universe circled around the manufacturing and selling of visible, touchable and transportable products. Recently, a new groundbreaking trend sneaked in and is here to stay: the shift towards service focus, called "servitization" revolutionizes every machine builder’s portfolio, bearing a huge potential for growth. However, many companies have already learned the hard way that this potential is not easy to unlock as roadblocks are numerous and diverse. The big learning? A systematic, holistic and iterative approach is needed. In fact, the journey towards servitization never ends.