Alexandru, Digital Transformation Consultant

University: Ruhr University Bochum

Field of study: PhD in Sales Management


Our economy is being disrupted by digital technologies. Alexandru has been studying management with a focus on sales, and earned his PhD in sales digital transformation. He has looked into the way digitization is adopted by organizations: “I identified chances and potential pitfalls for sales organizations”, he says.

When Alexandru joined Siemens Advanta, he was able to tap into his previous experience working as a Customer Success Manager in the software-as-a-service industry – and into years of academic research: “My job gives me the opportunity to experience how digital transformation actually plays out – it’s deeply satisfying to complement my academic knowledge with practical experience.

Alexandru says he’s thrilled to be working on different projects and clients. “At this stage of my career, I want to get to know as many clients and business areas as I can”, he says, “and working at Siemens Advanta, I can put my knowledge around digital technologies to use – and I get to witness transformation first-hand!