IoT: It's all about the people!

The failure rates of digital transformations remain high because the human factor is often underestimated.

Tune in and learn how to bring people along on your digital transformation journey and how you as a company can be an early adapter to stay relevant and ahead of the crowd!

Digital transformation is not just about technology: It is also, above all, about people. This makes it complex - and therefore requires new approaches to managing change, dealing with fears and new demands on employees, building new leadership styles, fostering trust, empowerment and growth mindset, and successfully unlocking the full potential of IoT!


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“Consider the human factor, because we won't go back from the empowerment and the flexibility that technology has given us - we will only go forward.”

Diane Moody, VP OD & Culture at DSM

“The ultimate cost of failing digital transformation is that your company becomes irrelevant - so it is about whether you are able to take people with you.”

Judith Wiese, Chief Human Resources Officer and Member of the Managing Board of Siemens AG  

Oisin Lunny
Our host

Oisin Lunny is an award-winning marketer, journalist, webinar and podcast host, public speaker, and professor of UX driven business. He is a senior contributor to, where he has written about Siemens smart city and IoT initiatives, and has also written for The Guardian, IT Pro Portal, Computer Business Review, and many others. He has been the chair and moderator of IoT and IIoT-related events in the whole world.

Oisin has worked in a series of leading global technology firms over the past 20 years as Global Product Manager, U.K. Country Manager, Technical VP, Senior Market Development Manager, and Chief Evangelist.

People deep dive section