Two women looking at a tablet infront of a vehicle.

Case Study

Pricing Strategy and Marketing Options for Automotive OEM

An effective pricing strategy is essential for any business as it shapes the perception of the company in the eyes of customers and competitors. Our automotive client was looking for proven pricing and marketing references for their new offering, and we helped them identify and implement the optimal solutions.

Our client required an optimal approach for Features on Demand (FoD) pricing for their new offering. They needed a comprehensive pricing and marketing plan that would effectively address their customers' needs while maximizing revenue potential. The challenge was to develop a strategy that balanced competitive pricing with the flexibility and innovation their customers expected from a leading automobile association.

Client Challenge

We conducted a large-scale study utilizing surveys and focus groups, employing dedicated pricing methodologies such as Conjoint analysis. This approach allowed us to thoroughly assess customer preferences, willingness to pay, and perceptions. By gathering comprehensive data, we were able to provide our client with valuable insights to inform their pricing strategy and ensure their new offering met market demands.

Our Approach

We identified the best regional FoD pricing and bundling alternatives, along with optimal marketing options, including recommended naming. These insights enabled our client to tailor their offerings to market demands effectively, ensuring competitive and appealing pricing models that resonate with their target customers.

The Impact