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Go-To-Market (G2M) Strategy
Addressing markets in a customer-focused way requires a clear vision and G2M approach. For this, a clear definition of the target customer is needed. Customer insights play a major role in defining the best strategy.
- Definition of positioning based on customer insights and vision
- Development of G2M strategy including a sales excellence framework
- Implementation of a new marketing and sales operation concept
- Clear positioning in the market with a strong value proposition
- Improved customer insights by analyzing data
- Efficient steering of marketing budgets by allocating resources in a customer-centric way
- Focused sales & marketing efforts based on the right channel strategy
- Availability of data to analyze customer insights
- Defined product portfolio
- Support of management
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Dr. Sven Scheuble
Global Consulting Partner Strategy & Digital Transformation