SUCCESSFUL DIGITAL TRANSFORMATION
How Change Management helps you to hold course? Our experts Patrick Sailer, Britta Stutzmann and Dr. Lisanne Kobold describe their Integrated Change Management approach and how it can turn your digital transformation into a success story.
The failure rates of digital transformations remain high. These failures largely stem from the unique challenges associated with digital transformation, including shifting from the current culture to a more digital, entrepreneurial one, and dealing with a lack of digital talent. Also, tasks like working in cross-functional teams where silos have been the norm, meeting accelerated timelines due to higher customer expectations, and accepting evolving target states instead of fixed goals, can challenge a digital journey. What most business leaders underestimate is that digital transformation is not just about technology: Above all, it is about people. That makes it complex – thus requiring a new approach for managing the change.
From our experience with digitalization topics, we have identified three key imperatives in successful digital transformations. These imperatives have shaped our Integrated Change Management approach:
- Instituting an integrated approach across facts – i.e., tangible elements such as technology, products and social interactions – i.e., intangible elements such as culture and teams throughout the transformation journey and across the entire company
- Living agile by proactively updating change measures to meet both current needs and overall objectives effectively
- Adapting “classic” Change Management levers such as communication, leadership, team setup, training, etc. for digitalization needs
Read our whitepaper to get a deeper, more practical understanding of how digital transformation can be a success story with the help of Integrated Change Management. Find expert insights, real-life use cases as well as key recommendations to start your own digital transformation journey with confidence.