VALUE CREATION AND CUSTOMER CENTRICITY
In a world where everything starts with the customer, fulfilling customer needs efficiently, and with the highest quality is key to success.
Digitalization is having a profound impact on how business is done, bringing about rapidly changing markets, technologies and trends, as well as companies face increasing complexity and uncertainty. And with customer expectations changing, so are ways of interacting and building your relationships with them.
At Siemens Advanta, we have developed and applied different approaches, ready to be combined and seamlessly integrated depending on the specific situation at hand. And these approaches are paving the way for win-win solutions and customer experience, generating tangible business value and a return on investment.
HOW WE SUPPORT?
We combine these approaches with digital technologies such as advanced analytics and artificial intelligence, UX/UI, rapid prototyping and blockchain.
Gathering (data-based) insights on your customers, their needs, drivers and behaviors, profiling of personas as representatives of your target customer groups.
Designing customer journeys from demand through purchase through engagement and shaping their experience at digital and non-digital touchpoints to ultimately create long-lasting loyalty.
Creating value jointly with your customers, developing winning use cases for the digital age and thereby strengthening your customer relationship.
Developing offerings that customers want, based on their pain points and jobs-to-be-done.
Understanding value drivers and financial benefit generated.
Collaboratively and transparently design pricing schemes based on the quantified value generated for your customers.
Monitoring and driving customer KPIs and making sure voice of customer feedback is effectively being captured and used to improve products, services and the relationship.
CUSTOMER VALUE CO-CREATION FOR DIGITAL WORKFLOW OPTIMIZATION
Our client had to optimize their field service and increase efficiency of installed assets. Using Customer Value Co-Creation, we concretized their user journey and business model for digital workflow optimization.