Deploying a portal as "One Digital Face to the customer" to increase proximity
Our client required a new customer portal that reacts to their customers' needs. We helped them to create a new plattform including support in validation and implemenation.
Our client experienced a behavior change of their customers regarding the demand for communication and information exchange. A new customer portal should offer opportunities of real-time interaction, as well as increased presence and speed as main drivers to raise customer satisfaction - all this across different service and product lines.
We employed our value proposition design (VPD) methodology to support requirement specification, designed the customer portal with real-time interaction capabilities and validated the concept with customers. Innovative functions such as chatter and ticketing were part of the supported implementation phase.
Finally, we delevoped one "Digital Face" to the customer as a key prerequisite to increase customer satisfaction and intimacy, while ensuring real time interaction and reducing interaction efforts.